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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] from the entire retail industry, the rise of the store experience is the trend. "From Starbucks to apples, we see companies from various fields increasing emphasis store experience, the reason is that it has become the talk in the media and the Internet. Experience store becomes a brand new mode of transmission. "Doug Shaw Callison Architects Design Director of China said. Nike Shanghai Huaihai Road shopping district opened a total of three store experience, walking distance from each other in half an hour. Even to reach 80 million to 130 million in average daily flow, brand stores lined Huaihai Road, Nike this practice is not common. These three shops selling the store to experience something completely different: - The "shoe concept store" Central Trade iapm placed within the season is a selection of products from Nike out of most design sense and technical innovation That part; and the new music on the way two kilometers outside the company called "x158" Nike concept store, more than half of Nike sneakers are buying less than in other places, such as avant-garde Japanese designer Takahashi Series , it said that the series represents the trend of the next 10 years sports products. Finally, the house is quite striking Huaihai Road 5 storeys high, with an area of ??3700 square meters of the Nike flagship store here, encompasses nearly 1,000 models of Nike quarterly full range of products. "We want to open up a different experience stores are not the same, consumers walk around the store, visiting another family does not feel repeat." Nike's Greater China director of public relations HuangXiangYan said. Indeed, for a shopping of people, this three store experience only common denominator is that they all look different and traditional stores. In addition to magnificent display products, Nike sports experience store highlights the cultural experience, such as in-store and organize regular sneakers mad will, NTC training courses, running clubs and other activities. Wherein, NTC training courses aimed at women's training, three courses in the evening every week in the shop, a professional coach from China Taiwan, Hong Kong and other regions of training led by members of the pu Cheap jordans online air jordan 11 blackout for sale blic to provide fat burning, shaping, robust physical and mental training and fitness classes, to answer questions in the fitness encountered. Running Club is open on Thursdays, from experience shop night run, depending on weather conditions and registration, running away between 3 km to 5 km, in the process of running a professional teacher training and run, to provide professional training run guidance. All are free and open to the public Oh, people can sign up on the spot to experience the store to participate. Nike digital challenge the country's first center, consumers can personally experience the latest technology Nike +, get your own motion data were compared with the world's top athletes. In addition, the store also has a relatively large experience of space experience area, so that the public and football, golf, tennis, football and other sports intimate contact. domestic enterprises in the application of the brand experience stores, in addition to catching up on the concept, the connotation of business still seems thin. As well-known shoes and apparel brand Mester Metersbonwe invested tens of millions yuan in Chongqing to build a fully integrated brand stores, known as version 2.0 after upgraded store experience. The total area of ??over 4000 square meters (larger than Nike, we is not bad money), include its Metersbonwe, ME & amp; CITY, ME & amp; CITYKIDS, Moomoo four brands, each floor is equipped with a store in fashion with interactive installations, consumers only clothes need to scan the bar code, the device will be given with a proposal (seems to have progressed, but still a strong sense of marketing, lack of cultural ah); at the same time, the staff were also equipped with IPAD, after consumers buy to enter the IPAD Cloud payment system, payment via Alipay or micro-channel. In addition, if consumers buy goods appear lack of color broken code, you can also order online and send through to other stores, and home delivery. It is said that the practice of Smith Barney is understandable, 020 Well, that is opened online and offline, leveraging each other, to promote sales. But do not forget the brand experience store's designed so that customers can pay more attention to you, more like you, more willing to recommend you to ot jordans for sale hers. In contrast to our experience most shops are present (1) shows heavy and light experience; (2) heavy hardware, light service; (3) heavy sales, insufficient light culture. The real experiential marketing concept, not only to provide the customer experience of the stage performance, but also provides an interactive communication platform, by drawing customer feedback to improve the product, and then form highly viscous brand relationship. So, the big data as the background, with 020 stores featuring brand experience how creative experience? 1, encourage customers to participate in the creative experience, not only about the product itself to expand, but also into the relevant cultural elements. Such as Nike shoes to upgrade sports culture. A US do outdoor supplies store, the store set up a simulated outdoor activities rockery scene, and placed the real animal specimens. In Jackets experience area, as well as wind and rain chamber may be put into the performance experience for customers of the product. Hiking shoes have a special experience area coaches teach you how to live in a simulated cliff climbers. 2, the arrival of the era of big data, so store experience has further marketing value. Customer data can be collected. A clothing brand experience zone, pasted on every piece of clothing with a two-dimensional code, in critical areas set portrait collection device. When the customer view, try on clothes, the associated device will start collecting data. Such backstage personnel can analyze, know Which clothing most attention, Which clothing to try on the highest rate, Which clothing highest turnover rate, in turn, can guide the design of subsequent products. This judgment and grasp of trends on the fashion show than the gurus predict more authentic. 3, the use of interactive devices, create screaming point. Tiger T-shirt designed a dressing mirror, when customers try Tiger T-shirts, will suddenly appear on the screen clothes were splashed ink effect, after the surprise experience frightened consumers to make Tiger T-shirt sales far higher than other brands of the same shop. Coincidentally, within a clothing store in Spain, also placed an interactive device, after each time the customer try on clothes, there will be men or women who ma air jordan 11 space jam for sale rry the scene to try. Customers pleasantly surprised to meet the vanity, the purchase is also a matter of course. 4, to encourage customers to participate in product design, the formation of a stronger brand relationships. Love set off using the network launched a personalized custom services, by the pursuit of different young people welcome. Wet marketing concept of the author of the Clothing password crowdsourcing companies to design thinking, encourage customers to participate in the design, in the context of the peer decline in performance achieved contrarian flying success. Corporate brand experience stores can fully learn the advantages of network operators counterparts to carry out personalized design shoes online, customized services, and thus upgrade to models made after quantities if the style designer will get some Copyright reward ratio, the store experience into a field of entrepreneurship. Customers can also upgrade to their children's life skills for classroom practice, for the children involved in the production of shoes and apparel products, involved in sorting and ironing clothes interactive process, enhance life skills. Such a series of upgrades down the brand experience store has become the strongest ties to maintain a relationship with the customer. As long as there is love there is creativity, whether past traditional sales, or now 020 model, its core business has not changed, and that is from the bottom of brand consumers love heart, let him (her) happy, care his (her) feelings. Only in this way will make the brand experience store becomes temperature. 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